The recipe for good direct marketing campaigns is simple. Direct mail pieces need a hook, memorable and convincing content, and a way to respond. The hook is usually some form of irresistible offer. The same recipe applies to any direct response marketing tool (i.e., email marketing, social media marketing, direct mail…). Each element will present […]
Every business knows what counts as a conversion. It’s the goal that’s trying to be achieved after all. A conversion could be the final, the closure of a sale, the purchase of a product. In specific campaigns, a business might class a ‘conversion’ as a lead. A second campaign or process then might try to […]
There seems to be this misconception that Millennials don’t respond to direct mail because they are the ‘device’ generation. Millennials are often perceived as being constantly glued to their mobile phones, so how could they possibly engage with direct mail or care enough to open it in the first place? If you’re of this mindset […]
With marketing communications comes the need to deliver the message at the optimal time. Even the ultimate messaging/offer and swanky design can benefit from being delivered at the best time for that audience. In the online world, it’s easy to monitor ‘optimal time’ down to the exact minute. You can schedule your email marketing and […]
Differentiating Your Business and establishing a strong brand is crucial for success. If you can’t differentiate your business from other similar businesses and brands, ultimately you will lose ground on the competition. For local businesses, competition can be very fierce within a small sandbox, so highlighting your unique qualities is the only way to thrive. […]
Local business marketing is more specialized and requires a different approach than selling to the masses. Of course, we would always recommend a targeted approach to marketing on any scale (large or small). Local marketing also requires a more personal touch and process. We hope these tips will put you on the right path to […]
Does direct mail have a bad rep? When consumers think of email newsletters they probably think of discounts, sales, and special offers. When they think of mail, it’s just bills and bad news right? Wrong! This way of thinking will only hold you back from the host of benefits that direct mail could bring your […]
It’s no secret that social media has taken the world by storm. There are 3.5 billion active social media users worldwide and the average amount of time spent on social platforms is over 2 hours every single day. This is a huge group of people who are heavily invested in their screen time and interaction […]
Postcards pack a punch at any time of the year and Summer might not be an obvious choice to focus on these types of campaigns. However, the holiday season might seem more appealing, right? But have you considered these 5 reasons to make the most of postcards this Summer? It’s Postcard Season Even though you’re […]
Everyone loves a freebie, even the most simple and basic items that aren’t worth a great deal are well received when they’re free. From a consumer’s point of view, premiums build trust, create excitement and make the receiver feel valued as a potential customer. From a business point of view, they act as a great […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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