The stores are chocked full of scary costumes and treats. It seems to start a little earlier every year. Still, it comes not a moment too soon, Americans are more than ready for some fun social events with family and friends. We have seen 18 months of pandemic-driven mask mandates, stay at home orders, and […]
There is an article in the Zairmail archives that explores the limits of what can be shipped through the mail. It is a truly entertaining piece that never seems to go out of style. We also stumbled into this list of 21 Things You’d Be Surprised You Can Actually Mail. The list includes a wide array of unexpected items, including a lime, an inflated beach ball, and a rose in a bottle, among others.
Are your direct mail campaigns meeting your sales objectives? Give yourself a powerful treat this season and boost your ROI. These three simple techniques can help improve the effectiveness of your campaigns. Put them in your sack and take home the potential for supernatural returns. In that spirit, Zairmail once again shares the 70/20/10 rule. […]
As reported in the last issue of the Direct Mail Journal, The USPS increased the cost of postage in August based on approval from the Postal Regulatory Commission (PRC). Postage increases are usually announced in November and take effect in January. This is the second price increase this year. One source of positive news is […]
The USPS increased the cost of postage today (August 29, 2021) based on approval from the Postal Regulatory Commission (PRC). Postage increases are usually announced in November and take effect in January. This is the second price increase this year. There is usually only one increase per year that is designed not to exceed the […]
2020 was a good reminder that strategists should never be too rigid in the planning or execution of mail campaigns, always leaving some room for experimentation. In this conversation from C&E’s recent Creative Summit Conference, hear from direct mail strategists Alicia Sisneros of Sisneros Strategies, Aaron Evans of WRS, Erica Prosser of BerlinRosen, and Chris […]
The backbone of our nation is based on business leaders, entrepreneurs, and exceptional workers. Thank you from Zairmail for making us GREAT! Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.
Coming out of the pandemic, business owners and entrepreneurs across all facets of the human experience must put on their thinking caps and come up with some clever ideas on how to keep their businesses afloat while also building momentum to propel them to success in the months ahead. Considering the impact that COVID-19 has […]
Hello and Happy June, There has never been a better time to be more personal when it comes to your marketing messaging and building customer connections. 2021 is the year to prioritize personal! It’s true that mail is the most valued type of content because it’s real and it’s tangible! See for yourself and order a […]
They are affordable, efficient, easy/quick to launch, versatile, and offer excellent branding opportunities. What are they? You guessed right — postcards in envelopes. Contrary to popular misconceptions, direct mail postcards are not a thing of the past. Instead, they are fast gaining traction and causing so much buzz in modern-day marketing campaigns. And they have […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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