Are your direct mail campaigns meeting your sales objectives? Give yourself a powerful treat this season and boost your ROI. These three simple techniques can help improve the effectiveness of your campaigns. Put them in your sack and take home the potential for supernatural returns. In that spirit, Zairmail once again shares the 70/20/10 rule. […]
As reported in the last issue of the Direct Mail Journal, The USPS increased the cost of postage in August based on approval from the Postal Regulatory Commission (PRC). Postage increases are usually announced in November and take effect in January. This is the second price increase this year. One source of positive news is […]
The USPS increased the cost of postage today (August 29, 2021) based on approval from the Postal Regulatory Commission (PRC). Postage increases are usually announced in November and take effect in January. This is the second price increase this year. There is usually only one increase per year that is designed not to exceed the […]
2020 was a good reminder that strategists should never be too rigid in the planning or execution of mail campaigns, always leaving some room for experimentation. In this conversation from C&E’s recent Creative Summit Conference, hear from direct mail strategists Alicia Sisneros of Sisneros Strategies, Aaron Evans of WRS, Erica Prosser of BerlinRosen, and Chris […]
The backbone of our nation is based on business leaders, entrepreneurs, and exceptional workers. Thank you from Zairmail for making us GREAT! Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.
Coming out of the pandemic, business owners and entrepreneurs across all facets of the human experience must put on their thinking caps and come up with some clever ideas on how to keep their businesses afloat while also building momentum to propel them to success in the months ahead. Considering the impact that COVID-19 has […]
Hello and Happy June, There has never been a better time to be more personal when it comes to your marketing messaging and building customer connections. 2021 is the year to prioritize personal! It’s true that mail is the most valued type of content because it’s real and it’s tangible! See for yourself and order a […]
They are affordable, efficient, easy/quick to launch, versatile, and offer excellent branding opportunities. What are they? You guessed right — postcards in envelopes. Contrary to popular misconceptions, direct mail postcards are not a thing of the past. Instead, they are fast gaining traction and causing so much buzz in modern-day marketing campaigns. And they have […]
Hello, We can’t believe that April is here and Easter is upon us yet again. Another great holiday and another wonderful time to reconnect with customers and check-in. That’s why we’re giving away our very own special Easter treat! You can get 20% off any order over 500 pieces. This is an exclusive for our […]
If you’ve ever thought postcards are a thing of the past and direct mail is no longer relevant, sorry to burst your bubble — you thought wrong. According to recent statistics by marketing charts, direct mail has a 29% return on investment, which is one percent shy of the ROI on social media marketing campaigns. […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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