We are often asked by clients, “how do I get the most bang for my buck, with direct mail”? Of course, there is not one “right” answer, it will depend on your audience, the nature of your offer, and the goal of the campaign (e.g., awareness, lead generation, direct response…). There are three factors that […]
Happy Mother’s Day On Mother’s Day our hearts go out to all the Moms of the world. You know who you are. You gave us life. You cared for us. You were always there. The world owes you ALL a debt of gratitude for all you do. Enjoy your day (and every day)! Love, Zairmail […]
Spring Greetings! Easter Sunday serves as a reminder, Phil the groundhog aside, that spring is back with us. We have made it through another winter, and there may still be (Apr) showers, but the flowers are soon to follow. We can also see that there are parts of the world that are besieged with violence and […]
eCommerce customers, who have purchased a product or service, provide a wealth of value in addition to sales revenue. They have often responded to a specific promotion or product search. This can tell us which promotions are working and which keywords are the most valuable. They have also validated the value proposition for the product […]
We live in an increasingly digital world. It seems only fair to ask, in a world bursting at the seams with digital content, do consumers still prefer to receive physical mail? Research confirms that 81% of consumers prefer to receive mail at their home address. Consumers are bombarded with digital messaging 24 x 7 – […]
Happy Valentine’s Day, The Super Bowl is over, the nachos and snacks are all gone, and the cheers (and groans) fade into the distance. Debate around the best commercials, as always, rages on. Some will shine bright as a symbolic reminder of a brand well-served; yet others will warn those who follow where not to […]
Welcome to the Year of the Tiger. The Cincinnati Bengals will meet the Los Angeles Rams in Super Bowl LVI (56). The two teams will square off on February 13 at SoFi Stadium in Los Angeles, CA. Punxsutawney Phil emerged from his tree stump on Wednesday (Groundhog Day) to see his shadow and predict six […]
The holidays are here everyone. This is a busy time for most – a time to give, a time to celebrate, a time to reflect. This has been a break-through year at Zairmail. We added to the team to better serve you. We released a new responsive interface, a desktop application, and lots of powerful […]
Charles McKinley stood penniless, hopeless, and in limbo in New York City. He had come to the northeast from Texas to experience the big city. His job in retail wouldn’t pay the bills, he was living beyond his means, and his girlfriend maxed out his credit cards. Charles was done with NYC and just wanted […]
Elspeth Douglas McClelland (1879–1920) was an architect and a member of the Women’s Social and Political Union (WSPU) also known as the Women’s Suffrage Movement. In the late 1800’s women did not have the right to vote in countries like the United Kingdom and the United States. The goal of the Suffrage Movement was to win the right to vote for woman using peaceful, and at times, even violent means.
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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