When you send out a direct mail campaign you’re typically looking at two things to determine the results. The cost per lead and the cost per sale. ROI (return on investment) is your number one priority. Typically, when a campaign proves profitable, those initial leads that did not convert are lost or forgotten. Sure you […]
By 2020 Generation Z will account for 40% of all consumers! As marketers or business owners, we should really be turning our attention to targeting this group now. Generation Z, or ‘Gen Z’ as they are often referred to is anyone born between 1995-2010. This generation has grown up entirely in an online world. They […]
There are various different types of direct mail you can select to deliver your campaign. We’re going to run through some of them and talk about the different scenarios in which you might select each one. The Postcard Postcards are ideal if you’re looking for an immediate impact. This type of campaign is designed to […]
We constantly hear about the opportunities and possibilities that come from digital marketing. We know that the internet provides us with amazing scope to reach millions of people every day. However, it isn’t without its challenges. Digital marketing is not the pot of gold at the end of the rainbow that many would have you […]
Don’t underestimate the power of postcards when it comes to direct mail marketing. They are very efficient at delivering impact and getting results. So how can you ensure success when putting together your first postcard campaign? Try a Different Mail List Your direct mail list can make or break any campaign. If you’ve been […]
People argue about ONLINE marketing vs. DIRECT MAIL (OFFLINE) marketing. When it comes to ONLINE marketing, you’ll have one big problem. No matter how you decided to do it. You can build an email list … … but your prospects can unsubscribe. Whenever they feel like it. And you can’t stop them. You can build […]
“For those in the business of direct marketing by post, the term ‘junk mail’ couldn’t be further from the truth. “‘It’s only junk if it’s not relevant to you,’ explains Belinda Neal, a partner at London-based direct marketing agency 21:12. ‘And if it’s not relevant, that’s due to poor targeting.’” – from “The Subliminal Secrets […]
Whenever I talk about using direct mail for marketing to your prospects and customers, some wise guy usually pops up and says … “Everyone knows direct mail is dead. We switched to email years ago, and it has worked great.” My response? Of course, email worked great back when you switched. But have you looked […]
Join us for a new DAILY email series on Direct Mail Marketing. Join us as we explore ways to save money and improve response in your direct mail campaigns. You’ll get tips and advice from us here at Zairmail, as well as from leading industry experts. To sign up, visit https://www.zairmail.com/daily. And as our thank-you […]
We want to thank you for another great year. Thank you all for giving us a chance to help out! This year we launched a new website complete with responsive design, a simplified workflow, and a new look (brand). We also improved letter/snap-pack delivery times, implemented automatic letter tracking, and expanded our mailing list options […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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