Direct mail is one of the most effective forms of promotion available. Direct mail returns, on average, $12 for every $1 spent by advertisers. When done right, the response rates and returns, are far greater than other digital channels and targeting is much more accurate. There are still some simple tips that can help us […]
When it comes to email marketing, we think of the subject line in a similar way to how we think about the envelope of a physical direct mail campaign. The subject line of an email holds the key. Boring or irrelevant and customers simply don’t open it. With envelopes, it’s much the same yet it’s […]
Hi, It’s officially the month of the postcard here at Zairmail! We think August is the perfect time to send a postcard to your customers or to new potential customers! Everyone loves receiving a postcard, particularly around Summer. It’s been a difficult few months for everyone, so sending a postcard even just to say Happy Summer […]
Storytelling in marketing campaigns serves to better connect you with your customers. It works like any other human connection. Storytelling is a way to get to know a person better, in this case, it’s a way for customers to get to know your business. When a customer is truly invested in an organization, their loyalty […]
When a business uses direct mail as a marketing method, its purpose is either to generate a response or build brand equity by staying connected. It’s worth us saying that while this article focuses on generating responses, it’s not always the only goal, you are investing in building a relationship. If the goal is a […]
Our primary goal should be to build relationships rather than just driving the volume of transactions. Relationships, in turn, can lead to transactions and tend to be much more enduring. Our relationship, over time, can actually become part of the product offering. Relationships are based on trust, and trust can grow stronger, based on experience […]
Hello Zairmailers, Good relationships (whether that’s personal or professional), all start in the same way. To begin with, you’re introduced to someone you’ve never met before. First impressions always count and from that first meeting, you’re often left with a gut feeling about how things could progress. The only way to build a relationship off […]
Right now, for many businesses, it’s a time of survival, digging deep to keep things afloat or thinking of unique ways to diversify and ride the waves. You might have by now resolved those short-term struggles to some level. You have hopefully somewhat stabilized the situation, but perhaps you’re struggling to find a way to […]
The best practices associated with political campaigns have changed dramatically over the last decade. The emerging role of digital media is profound. Campaigns must embrace tools such as websites, email, social media, mobile, and more daily. The landscape has become much more technical and complex from a marketing standpoint. Still, one thing that has not […]
Bad business habits lead to bad outcomes. These four bad habits could seriously be impacting your growth, so we’ve taken the time to highlight each one. Failing to Strategize We often write about forecasting and business planning on our blog. In the past, we have shared a 3 part series on strategic planning and we […]
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About the Author
Wilson Zehr, PhD is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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