The leaves are changing, red and yellow piling up all over, and the weather is getting cooler. There is a spooky holiday just a week away and then the holiday season will be on us.

US mid-term elections are in just two weeks, which could change the political landscape. The Federal Reserve has raised interest rates three times this year, as it tries to bring record inflation rates, currently near a 40-year high, under control. This aggressive monetary activity has prompted many pundits to speak of the possibility of a recession – policy actions, like rate hikes, are notoriously hard judge from a timing/magnitude standpoint. It is very easy to go to far or hold elevated rates too long.

Are there evil green eyes staring at us from the bushes, and strange sounds in the distance, in the dim light provided by the harvest moon up above? Should we be worried as we cautiously move forward towards the lights in the distance?

The leaves are changing, red and yellow piling up all over, and the weather is getting cooler. There is a spooky holiday just a week away and then the holiday season will be on us.

US mid-term elections are in just two weeks, which could change the political landscape. The Federal Reserve has raised interest rates three times this year, as it tries to bring record inflation rates, currently near a 40-year high, under control. This aggressive monetary activity has prompted many pundits to speak of the possibility of a recession – policy actions, like rate hikes, are notoriously hard judge from a timing/magnitude standpoint. It is very easy to go to far or hold elevated rates too long.

Are there evil green eyes staring at us from the bushes, and strange sounds in the distance, in the dim light provided by the harvest moon up above? Should we be worried as we cautiously move forward towards the lights in the distance?

We have endured a pandemic for over two years now. We are not completely out of the woods and it is not clear that life will ever return to (a pre-pandemic) normal. We know that business is open, and the magnitude of inflation tells us the customers are ready to spend – robustly. As a nation, we are all ready to move on, and we can not wait for all the lights to be green. As business owners we need to find a way to survive, and even thrive, in the current business environment – whatever that might be.

If you are in politics, then you sharpen your policy goals and value proposition, put your best foot forward, and communicate those ideas clearly to potential voters and constituents.

If you are in business, then you need to continue to create unique and innovative offerings, and promote them in a way the creates awareness, establishes preference, and drives demand.

With the holidays approaching, we also need to consider how we can embrace the season to build rapport and share goodwill with our family, friends, clients, and community.

There are a few ideas to help support these goals in this newsletter.

In some sense, we just need to shake off the fear, turn on the lights, and do what we have always done – identify new opportunities, drive demand, and deliver a solid value for our clients. The rest just has a way of taking care of itself.

That is the best way we know to get treats this Halloween season.

We would love to help you ward off the spirits and see the sun rise on a brand new day. The Zairmail Team

Zairmail is the fastest, easiest, and most reliable way to send (postal) mail.

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