Hello Zairmailers, 

Good relationships (whether that’s personal or professional), all start in the same way. To begin with, you’re introduced to someone you’ve never met before. First impressions always count and from that first meeting, you’re often left with a gut feeling about how things could progress. 

The only way to build a relationship off the back of an initial meeting is to keep the conversation flowing. You keep learning more about the other person, as things progress you open up more and let the real you shine through. 

Building a customer-brand relationship is much the same. For the customer to open up (i.e trust and make a purchase), you need to have created a good impression and built on the connection. 

4 Ways to Build Trust with Potential Customers

Our primary goal should be to build relationships rather than just driving the volume of transactions. Relationships, in turn, can lead to transactions and tend to be much more enduring. Our relationship, over time, can actually become part of the product offering.

Relationships are based on trust, and trust can grow stronger, based on experience over time. This works well with existing customers. We have the opportunity to re-enforce the trust we have earned with each new experience.

How to Win More with Direct Mail Responses

When a business uses direct mail as a marketing method, its purpose is either to generate a response or build brand equity by staying connected. It’s worth us saying that while this article focuses on generating responses, it’s not always the only goal, you are investing in building a relationship. 

If the goal is a response, it could be an immediate response that takes place as soon as the mail is received or an action that is the result of numerous smaller campaigns. 

A response is the main goal of most promotional direct mail and you as the sender must enable this to happen. It doesn’t matter if every single household that receives the mail reads your message, it’s the response that counts. It’s the response that you will use to measure the success of the campaign.

We’re Extending Our Offer in to June – FREE Mailing Analysis

Just a few weeks left of our FREE analysis offer! Get in touch with us to claim yours and find out how we can support you, completely free of charge. Call us on 1.888.898.0066

This is a free assessment of your unique business challenges and goals to determine which mailing programs would be most effective. 

– Support from start to finish, call us any time.

– One complete ‘in the mail’ price

– UV coating options at no additional price

– In the mail within 24-48 hours  

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.