Direct mail remains a powerful marketing tool, especially for businesses looking to maintain a strong connection with their audience. In an era dominated by digital communication, direct mail stands out by offering a tangible, personal touch that often results in higher engagement and recall rates. However, as we transition into summer, certain seasonal factors can […]
As the second quarter of the year kicks off, businesses have a golden opportunity to assess their progress, refine strategies, and accelerate growth. With tax season wrapping up and fresh budgets in play, Q2 is the perfect time to engage new prospects, strengthen existing relationships, and gain market momentum. But with so many businesses vying […]
Yes, direct mail has been a staple in marketing for decades, and while it may seem old-school, its relevance today remains stronger than ever — especially thanks to its adaptability and cutting-edge innovations. If you’re still unsure about how direct mail marketing works in 2025, don’t worry! We’re here to guide you through it. To […]
The formula for a successful direct marketing campaign remains tried and true: a compelling hook, engaging and persuasive content, and a clear call to action. The hook is typically an irresistible offer that grabs attention and sparks interest. This winning recipe applies across all direct response marketing channels—whether it’s direct mail, email marketing, or social […]
In today’s fast-evolving global business landscape, competition for customers is fiercer than ever. Successfully attracting leads and converting them into loyal customers requires innovative communication and marketing strategies. Over the years, marketing has undergone a remarkable transformation. Digital marketing, in particular, continues to generate buzz and dominate conversations in the business world. While digital marketing […]
Planning for a Bright New Year in 2025 As the holiday season wraps up, many of us find ourselves in that brief tranquil space. It’s the perfect time to take a step back, reflect on the year that’s passed, and lay the groundwork for a successful year ahead. Whether you’re celebrating big wins, overcoming challenges, […]
In a digital-obsessed world, it might surprise you that direct mail is still one of the most effective marketing tools out there. Yes, snail mail! But before you start mailing shiny letter, snap-packs, or postcards to random addresses, here’s the catch: success depends on having the right list. The saying still holds true: 70% list, […]
Happy Holidays! Merry Christmas! Seasons Greetings! Finding the best way to spread cheer during the holidays can be a tough nut to crack. If this year has been a challenging one for business, perhaps budgets are tight and you’re looking for ways to save costs, without compromising holiday cheer? Holiday postcards are low cost, quick […]
In this episode, Host Karen Vick sits down with Wilson Zehr, the “professor of direct mail” and founder of Cendix/ZairMail, to discuss the enduring impact of direct mail marketing in today’s digital world. Dive into strategies, tools, and real-life examples that can help you elevate your marketing game with direct mail. Key Points Covered In […]
Determining the right balance between digital and direct marketing can be a challenge for a lot of organizations. Issues can arise, when one form is seen as superior to the other, and half of the mix gets neglected. Businesses are now engaged in a very digital world – digital has become very comfortable. It’s easy […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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