Hi, 

It’s officially the month of the postcard here at Zairmail! We think August is the perfect time to send a postcard to your customers or to new potential customers!

Everyone loves receiving a postcard, particularly around Summer. It’s been a difficult few months for everyone, so sending a postcard even just to say Happy Summer could be an opportunity to re-connect and build in that brand awareness. 

See below for 10% Off Postcards with Envelopes this August at Zairmail!

Does Storytelling Work for Postcard Campaigns?

Storytelling in marketing campaigns serves to better connect you with your customers. It works like any other human connection. Storytelling is a way to get to know a person better, in this case, it’s a way for customers to get to know your business. When a customer is truly invested in an organization, their loyalty is always with that brand and they feel a part of that community too. The strength of this cannot be underestimated! So how can you use storytelling in your direct mail postcard campaign and what are the general do’s and don’ts? 

 Is Your Envelope Working for You or Are You Working for Your Envelope?

When it comes to email marketing, we think of the subject line in a similar way to how we think about the envelope of a physical direct mail campaign. The subject line of en email holds the key. Boring or irrelevant and customers simply don’t open it. With envelopes, it’s much the same yet it’s often not given it that much thought. If you send a boring envelope that blends in with all the other envelopes in the mail, then it’s no wonder open-rates might be below average.

10% Off on Postcards in Envelopes!

Postcards in envelopes can work just like an invitation style promotion or as a thank you card. You can use them to simply say hello to your customers, happy summer, or ‘wish we could all get outdoors!’

The idea is, postcards can keep that connection, build that relationship, and adding an envelope can often give it a personal feel for a slightly different approach. 

Get 10% off on postcards with envelopes:

– Place your postcard order

– Select the envelope option

– Submit the order.

– Receive a 10% credit

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.