In a digital-obsessed world, it might surprise you that direct mail is still one of the most effective marketing tools out there. Yes, snail mail! But before you start mailing shiny letter, snap-packs, or postcards to random addresses, here’s the catch: success depends on having the right list. The saying still holds true: 70% list, […]
Happy Holidays! Merry Christmas! Seasons Greetings! Finding the best way to spread cheer during the holidays can be a tough nut to crack. If this year has been a challenging one for business, perhaps budgets are tight and you’re looking for ways to save costs, without compromising holiday cheer? Holiday postcards are low cost, quick […]
In this episode, Host Karen Vick sits down with Wilson Zehr, the “professor of direct mail” and founder of Cendix/ZairMail, to discuss the enduring impact of direct mail marketing in today’s digital world. Dive into strategies, tools, and real-life examples that can help you elevate your marketing game with direct mail. Key Points Covered In […]
Determining the right balance between digital and direct marketing can be a challenge for a lot of organizations. Issues can arise, when one form is seen as superior to the other, and half of the mix gets neglected. Businesses are now engaged in a very digital world – digital has become very comfortable. It’s easy […]
Yes, direct mail has been around for a while, and it is also regarded as one of the oldest forms of modern advertising. However, its relevance in present-day marketing and advertising cannot be overemphasized — thanks to its dynamic and flexible nature. If you are uncertain about direct mail marketing, or you have not yet […]
In this episode, we delve into the insightful journey of Wilson Zehr, a seasoned entrepreneur and academic, from his early career in the tech industry to founding his own company, Zairmail. Wilson shares his experiences of starting and growing multiple tech companies and discusses the importance of targeted marketing and the unique advantages of direct […]
Portland, United States – June 17, 2024 — Zairmail, the leading provider of cloud-based automated mailing services (hybrid mail) and software, announced the launch of their latest desktop application, “Speedy.” A drag-and-drop application that revolutionizes the way businesses, marketers, and even everyday people send out physical letters using the US Postal Service (USPS), making the process […]
Companies celebrating Milestone anniversaries in 2024 | Daily Journal of Commerce (djcoregon.com)
One suggestion – it is not all about profit. We tend to think of it that way in B to B, and it is not always wrong. Different clients have different motivations. It is important to try and understand what is motivating them before we start to sell. Sales is a process of collaboration and […]
Strengthen Client Relationships with Thoughtful Messages and Exclusive Offers! Discover the Art of Winning Hearts with Zairmail’s Masterclass! Elevate Success. Simplify Effort. About the Author Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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